Learning How To Optimize Your Web Pages


For those small businesses managing their website themselves, you need to understand how to optimize individual web pages to have them found on Google and other search engines. In many of the Content Management solutions such as WordPress, Wix, or Weebly, to name a few, some tools are built-in or can be added-on to help you manage the optimization of your web pages. Suppose you hired an SEO company or Website Developer to do this for you. In that case, you still need to be involved in this process and understand the terminology, as this is your business and money you are spending, and you want to ensure results.


Optimization is essential for Organic Search and your website and pages being found on Google, Bing, or other search engines. When someone searches for "keywords or phrases," you want your website to be found.


Our first article discussed Keywords which is an important component in optimization. This article helps provide some context in where to use those keywords, in addition to other techniques for optimizing your web pages. This list is not exhaustive but will give some insight into some of the critical areas where you need to work or help educate you to work with your SEO provider or Web Developer.

Headings (H1-H6)

Think of Headings as you would in a Word document. They are used to highlight the components of content on a page. Just as in Word, you can have Headings and subheadings. There is only one H1 Heading on a page. Heading 1 is simply the main Title of your Page and what the page is about. Under the H1 Heading, you will have a hierarchy of Headings to outline and organize your content just as you would in a document or Book. In most cases, you will most likely not go beyond H3 or H4, but six are available.

For each Heading, you will identify a font and a size which you should use throughout your website for consistency. If you can, utilize keywords in your Headings if it makes sense, but do not stuff or include words that do not make sense to the Heading or the content underneath.

Title Tag

The Title Tag is what shows on the tab in your browser and in your search results. This Title Tag should outline for the one searching what they should expect to see on that specific web page. As with your Headings, if you can use appropriate keywords in the Title that make sense to the page, then do so.

Title Tags do not have an exact character limit, but the search engine will only display 50-60 characters. In many cases, they may be longer for optimization purposes. Still, the searcher will only see approximately 50-60 characters and will see the infamous " ....." to show that the Title was longer.


This first image is what shows in your search list, the second one is what shows on your browser tab.