What Is Strategic Planning
Strategic Planning is about defining where you want your business to be in the future, not necessarily how you will get there. Execution is accomplished through the business planning stage. Your business plan is the implementation plan of your strategic plan. Whether you require an entire strategic plan that encompasses the entire business or just a specific area of your business, the process and deliverables are the same.
Outlined in our infographic are the steps we utilize in our strategic planning engagements. Strategic Planning is provided through facilitation, whether this be onsite or online. Onsite is a 2-4 day engagement depending on the size /complexity of the business and the number of participants. If you choose online, then the engagement can be scheduled around the participants and broken up into smaller sessions.
We do also offer a coaching option for those business owners who wish to learn how to do all of the work themselves. They will create deliverables through homework from what they learn in the coaching sessions. We are currently working on a training course to provide participants with materials, guides, and tools to create their own strategic plans. This is planned for the end of 2022.
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Our Strategic Planning Offerings
Our methodology is the same for each of our strategic planning offerings; the only decision you have to make is whether you are looking at a strategic plan for the entire business or a particular area.
To develop detailed individual strategies within specific areas of your business, you must already have some level of a strategic plan in place. This is because the goals and objectives at the top play a vital role in the individual areas of your business. You first need an overall business strategy before you can create individual area strategies.
Outlined below are the specific offerings we provide to businesses:
Business Strategy
Business Strategy is our overall strategic planning offering that includes developing a strategy for your entire business.
If you want to grow your business and take it to the next level, especially if you are looking for financing, you require an overall strategic plan for your business. You cannot write a business plan without having a business strategy in place as a business plan documents your strategy and outlines to a lender or investor how you plan to implement your strategy.
Marketing and Sales Strategy
Marketing and Sales Strategy is our strategic planning offering that focuses on your business's marketing, sales, and growth.
If you are looking to determine how to grow your business and do not have a structure for your sales and marketing, a marketing and sales strategy is an excellent place to start. Marketing and sales are the two areas that are focused on revenue generation, and if you do not have a handle on how to generate sales, it will be challenging to grow your business. It is also impossible to develop a marketing and sales plan without having a marketing and sales strategy in place.
Human Resource Strategy
Marketing and Sales Strategy is our strategic planning offering that focuses on your business's marketing, sales, and growth.
Marketing and sales are the two areas that are focused on revenue generation, and if you do not have a handle on how to generate sales, it will be challenging to grow your business. It is also impossible to develop a marketing and sales plan without having a marketing and sales strategy in place. A marketing and sales strategy is an excellent place to start if you are looking to determine how to grow your business and do not have a structure for your sales and marketing.
Operations Strategy
Operational Strategy is our strategic planning offering focusing on production, supply chain, resource allocation, technology, capacity planning, market penetration, and customer retention.
The operations strategy drives the business operations that produce and deliver the goods and services for the business. A strong operations strategy helps your business achieve a competitive position in your market.