In 2014, which is only a few years ago, it was stated in an article in Canadian Business Magazine, that only 41.1% of small businesses in Canada had a website. It is only a little over 50% in 2020. What is worse than this, most businesses that have invested in a website are not sure what business results in the way of leads and sales they are receiving from their website.
Importance of a Website for Businesses
With 87% of Canadians having access to the Internet, it is amazing how so many businesses have not gotten on the digital bandwagon when it comes to investing in a website and digital marketing for their business. This is one investment that even a struggling business cannot afford not to have. The Internet is here to stay, and customers are getting younger, so it is no longer an option to have a website. For those businesses that do not have a website, they are going to be left behind and will start to see their business suffer over time.
Making a Decision To Have a Website
Choosing to make an investment in a website is only the first step in this journey. Next is having the right website for your business developed. Before you think, I know a cousin that knows HTML, STOP. This is your business and a website is not a placeholder on the Internet. A website is your storefront on the Internet whether you sell online or not. The impression that visitors have when they visit your website will be the one they have about your business. If the impression was poor, your business might be discounted without any consideration to the strength of your business and products.
What Is Important To Have In a Website Today?
Branding – Your website should incorporate your brand and look like your other corporate marketing.
Works on all Devices - Your website needs to be responsive which means it will render on all devices. More and more visitors are searching with tablets and smartphones.
Meaningful Content – The content on your website needs to be useful to your target audience(s). It requires updating on a regular basis and must engage your visitors.
Optimized Content and Website – SEO today is not SEO of five years ago, so it is important that you optimize your website for search engines, by making sure and that your meta tags, descriptions, titles, and content are optimized for SEO.
Navigational Ease– The content on your website needs to be easy to find and navigate. Otherwise, the content will not be read. Responsive sites tend to scroll to conform to mobile devices, so make sure your visitors do not have to navigate too far to find content.
Accessibility – Websites need to be accessible and if your business is over 50 employees in Ontario, you must conform to the current accessibility standards. This is true of most of the other provinces and even most countries today. In many cases, if good design and development standards are followed, your website most likely is using