Search Engine Optimization Tips for Small Business Owners

Updated: Apr 30, 2021

Search Engine Optimization

Search Engine Optimization is written a lot about but seems to be much misunderstood by most of how it works and what has to be done to make it work for your small business website. Though I had search engine optimization on my website initially, I couldn't understand why my rankings were not improving. As a small business owner myself, I looked at the different tools, and I couldn't understand why they cost so much and why SEO professionals charged so much. It was not until I started using an SEO tool and spending time on my website for a few hours each week making changes and seeing the results, did I truly understand. It can become a full-time job keeping your ranking in search engines.

Tips to Consider

  • There is a need to keep up with it regularly, and you must have the basics down when you have a website developed. I have compiled a list of facts and tips about SEO that might help you when you are trying to decide how important this is for your small business website. I eventually would like to create a Tips and Technique Guide, but for now, here are 12 Basic Tips to help you with your SEO.

  • Understand what keywords your prospects will search on to find your company, products, or services. If you decide this without understanding their search strings, your website will most likely not be seen by the prospects you want. Sometimes as business owners, we can be short-sighted on what prospects search on for the products or services we sell. If you are not sure, ask some of your actual customers.

  • Do not just add 150 keywords, and then you hope someone will find you as this will not happen. You need to have ten or so keywords to rank the highest on and work on those. There is no way to write/optimize text, titles, descriptions, or other SEO options for 150 words. Find out the rankings on Google and the competition for those keywords. There are tools out there to help you do this. If you choose ten keywords that ten people search a month, that will not help you build traffic.

  • Know what keywords your competition is using. Finding keywords is as simple as going to their page and right-clicking the mouse and view source and see if they list them on their site. Look near the top of the page, and you should see a list of keywords. Finding keywords may not work for newer sites this way, as this is no longer a requirement for SEO to have this within your website. If they are ranking higher than you, they are utilizing the right organic SEO techniques or paying for other advertising to rank higher.

  • Create meaningful meta descriptions and title tags for your web pages so that when they are found in the rankings. It will give searchers enough information to click on your link versus your competition. A meta description appears as the text on a search engine below the title tag in the list of websites found for your search. Your title tag also appears on the tab on the web browser when you open a web page. Make sure that you utilize keywords both in your meta descriptions and title tags. Using geographical locations of your business or where you do business can also be used as well.

  • Utilize backlinks on your site. A backlink is a URL from another website to yours. The best backlinks are from relevant sites such as partners, customers, or complementary services, products, or information related to your site. You can get backlinks from adding your site to directories and social media sites as well. Please