Updated: Jun 9, 2020
Authored by Tyler Smith
If there's one thing that the digital era has brought small business owners, it's the wide variety of choice when it comes to marketing channels. It's no secret that marketing can be costly, especially for entrepreneurs who are still working on growing their businesses. Luckily, with the cultural shift brought on by the Internet and technology, small businesses can now rely on relatively cheaper methods such as email marketing and social media in order to reach their markets.
However, just because a marketing method is affordable doesn't necessarily mean it's effective. Many startups might fall into the trap of relying too much on these digital methods without taking into account other techniques that might serve their businesses better in the long run. In a previous post on the blog, we discussed 'The Myth About Cold Calling'.
Traditional methods like cold calling have been brushed aside in the rush to take advantage of digital marketing, but these traditional strategies can be beneficial if done correctly. Rather than simply relying on one channel or the other, effective entrepreneurs will be able to maximize online and offline techniques in order to create the best and most effective marketing mix for their business. If you're looking to expand your reach beyond online and digital marketing, then here are a few traditional marketing methods that might be worth looking into.
It might be tempting to dismiss print advertising as a thing of the past, especially when you compare costs with far cheaper digital ads. However, print advertising can be an especially useful tool for small businesses, as long as you know how to use it effectively. Business Know-How has a list of six tips you need to keep in mind when approaching print advertising. Key points include picking a relevant platform such as a magazine or newspaper with a specific readership, picking publications that produce content and not just advertisements, and tracking your responses.
DIRECT MAIL MARKETING