Search Engine Optimization is written a lot about, but seems to be greatly misunderstood by most of how it works and what has to be done to make it work for your small business web site. Though I had search engine optimization in my website from the beginning, I couldn’t understand why my rankings were not improving. As a small business owner myself, I looked at the different tools and I couldn’t understand why they cost so much and why SEO professionals charged so much. It was not until I started using a tool and spending time on my website for a few hours each week making changes and seeing the results, did I truly understand. It can become a full time job keeping your ranking in search engines.
I have a friend and partner that I work with that owns a web development company that sends me articles on SEO regularly and am amazed that change occurs almost daily so there is a need to keep up with it and is so important that you have the basics down when you have a website developed. I have compiled a list of facts and tips about SEO that might help you when you are trying to decide how important this is for your small business website. I eventually would like to create a Tips and Technique Guide , but for now here are 12 Basic Tips to help you with your SEO.
This by no means is not an inclusive list and will not make you an SEO expert, but if you make sure your website is submitted to the main search engines (Google, Yahoo, and Bing) and use the tips above this will put you ahead of the game. If you understand the basics, then you can utilize a tool out there on the market, most of which are offered now as Software as a Service to help you increase your rankings by following their recommendations. If this is Greek to you, then hire an SEO professional to help you. To know if paying $200-$500 a month is worth it – you need to ask yourself what a lead or sale is worth. If your traffic and your revenue increases from using a tool or a professional and covers the cost, then you have your answer.
RK Fischer & Associates