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ASSESSMENT SERVICES

Helping You Assess Areas of Your Business

What Are Assessment Services

Our Assessment Services will help assess your business or an area or function within your company.  All our assessments start with best practices and metrics to determine whether your business, area are function are performing as they should be.  Assessments are consulting engagements that require interaction and engagement with the business owner and possibly key stakeholders within the business.  

Every evaluation will include a detailed report that outlines our findings as well as recommendations for change or improvement. It does not, however, involve making the actual changes required. If you also need help in implementing the changes or improvements, we can provide you with a fixed price consulting contract based on your particular requirements.

For many of the engagements, we will require access to your financial systems as well as your staff to ask relevant questions.

Assessments for the most part with the exception of the business plan assessment assume that you have been in business for at least 2 years and have history and data to assess.

Our Assessment Offerings

All of our Assessment offerings follow the same process and methodology. 

  • All assessments will start with a generic questionnaire followed by a detailed survey to collect the required information about your business, area, or function, which is being assessed.  We will also ask for any relevant information to be provided, such as financials, plans, job descriptions or written processes, to name a few.
     

  • The next step, once the information provided has been assessed, we will ask to interview the business owner to confirm our understanding or for the owner to provide move detailed information on what has been already uncovered.
     

  • Once all of the necessary data has been collected, a proper analysis is performed based on best practices. Note: all financial analyses will be performed by our partner, who is a CPA.
     

  • A report will be provided by way of a report which will include recommendations for change or improvement in the business, area, or function.  

Business Plan Assessment

A business plan assessment will determine if an existing business plan is adequate for financing.  We will review the business plan and provide you with a report on the deficiencies in each area based on best practices.  This will not include any rewriting or making changes to the plan itself.  If you need the plan changed, then it will be done through a business plan engagement, as making changes to an existing plan and incorporating one writing style would cost more than starting from scratch.  The areas that will be assessed:

  • Executive Summary

  • Company Background and History

  • Market Analysis and Penetration

  • Products & Services 

  • Go to Market Plan

  • Marketing & Sales  Plans

  • Operational Plan

  • Organizational Plan & Management Structure

  • Financial Plan

  • Financials

Marketing & Sales Assessment

A marketing and sales assessment evaluates the marketing and sales functions within your business to determine why you are not receiving the growth that you expect in your business. Sales and marketing go hand in hand in affecting how successful you are in generating sales within your business. The following areas are assessed:

  • Branding

  • Positioning

  • Marketing Analysis

  • Products & Services

  • Pricing

  • Packaging 

  • Placement

  • Promotions

  • Marketing Budget

  • Marketing Metrics

  • Resources

  • Sales Cycle & Process

  • Sales Personnel & Compensation

  • Key Performance Indicators

  • Sales Management

  • Sales Channels / Programs

  • Sales Forecasting

  • Sales Tracking & Reporting

  • Sales Metrics

  • Resources

Digital Marketing Assessment

A digital marketing assessment evaluates the digital marketing components within your business to determine why you are not seeing the return that you expect.  The following areas are assessed:

  • Branding

  • Positioning & Messaging

  • Marketing Analysis

  • Website

  • Keywords

  • Search Engine Optimization

  • Blog

  • Content

  • Email Marketing

  • Search Engine Marketing (SEM)

  • Social Media

  • Analytics

  • Marketing Tools 

Business Performance Assessment

A business performance assessment is for businesses who are not sure why their business is not performing as it should be.  Business Performance is very unique by business as not all areas have the same level of importance depending on size and industry.  The analysis is based on our business performance assessment and financials only. This assessment is sufficient for most businesses who are looking to make changes to help increase their overall business performance.  The following areas are assessed:

  • Business Strategy & Planning

  • Risk Management & Regulations

  • Finance & Accounting

  • Marketing & Lead Generation

  • Sales & Sales Management

  • Human Resources

  • Leadership, Management & Communications

  • Operations

  • 2-3 Years of Financial Statements

For those businesses who want even a deeper assessment, we provide a 2nd level performance assessment based on a qualitative questionnaire designed specifically for your business. From there, the engagement is then customized based on the needs of the client, where we provide supplemental coaching and consulting. 

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  • Pinterest
  • Instagram
  • Google My Business

Our offices are now located in Southwestern Ontario but we provide services across Canada and the United States as most of our services are performed remotely.

We provide onsite services that require at least one day onsite  in Sarnia, Chatham-Kent, London, Windsor, Woodstock, Leamington, Waterloo, Cambridge, Kitchener,  Guelph, Milton, Oakville, Mississauga,  Burlington, Hamilton, Niagara Falls, Toronto, Vaughan, Markham, Brampton, Richmond Hill,  Newmarket, Whitby, Oshawa, Ajax, Pickering, Uxbridge, Pickering and  surrounding locations in the GTA and Southwestern Ontario.

For other businesses outside our local service area in  Canada who require onsite services, please contact us to discuss your requirements as outside our outlined local service area will include travel and living fees.

 

All services for the United States are only performed remotely in Canada and meetings are performed online through Zoom.

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