Before we start to talk about re-branding and what are reasons you might consider doing it - it is first important to understand what we mean by branding. If you ask 10 people what branding is, you will most likely get 10 different answers from our company logo, our company colours, our messaging, connecting to our target market. All of these are true, but are just components of your brand. Your brand is how you portray and differentiate yourself to your prospects and customers, so can include everything from your look, your messaging, your values, and anything related to how you portray yourself in the market.
There can be many reasons to consider rebranding of your business which could include:
Rebranding of your business is not something that should be taken lightly. It is something that needs to be planned as it can be a very time consuming exercise. Before you think about re-branding of your business, you need to know why you are doing it and how you are going to roll out your new branding. This exercise is very near and dear to my heart as we are going through this as we speak. The time I usually spend on social media and blogging has been spent on getting a new logo and developing a new website and marketing materials - and it does become a bit of a double edge sword.
Our Reasons For Rebranding
It is important to pick a time to roll out and announce your new branding. You want to make sure you have everything completed and you do not rush it. When we started I thought we could get it all done in a matter of weeks, but when you have been in business a few years, you have accumulated a lot of materials. The weeks are now moving into months where now it looks like the New Year is a very good time. So stay tuned - I am sure I will have more advice in the New Year on what to avoid when you take on this type of project in your business.
RK Fischer & Associates