Blown away is putting it mildly of how I felt this morning after posting my first post on the New LinkedIn Feature Blog Post feature. I had noticed this feature was available a few months back as I watched my peers and connections using it. I soon began wondering why as a paying customer with a Premium Account why those that are paying nothing are receiving valuable features before those of us that pay. I was especially tickled at the young woman on their support desk's reply that as a Premium Member I now could add another profile picture, like that was more value and would ensure my continued payment. I am not sure if those that work at LinkedIn truly understand the value of their own features, because I can assure you that an additional picture will not sell more Premium accounts - but the impact of allowing individuals to post blog articles across the platform definitely will and is a brilliant feature.
I finally received access to post blog articles 2 days ago, so decided to write my first post. I started it on a late Friday afternoon knowing that was not the best time, but was like a kid with a new toy that had to try it out. I was not prepared for the response and feedback I received when I woke up on Saturday morning. I was blown away at how many people had read the article, responded, and got value from it. As a consultant, there is no better feeling in the world. My only concern is can I continue the trend in valuable posts.
If you are a small business owner on LinkedIn and you have access to this feature, you need to take advantage of the platform that they provided for you to get your name out there. If you are not taking advantage of this feature, you are missing out on a free marketing opportunity that has worldwide exposure. LinkedIn is truly the best B2B social media platform available and is a must have for any small business owner whether you sell B2B or B2C. It is a great networking vehicle and provides a way for you to interact with peers, thought leaders, potential customers, and with people that you might normally ever meet. I have used this platform for years and it is an invaluable tool for business.
If you do not have a blog on your website, you should, but this provides you a way to share valuable information and make yourself known as a subject matter expert. It is a must have and use tool for small business owners.
RK Fischer & Associates