As a small business owner, it can be overwhelming to do everything that needs to get done in your business having a limited staff and budget. For this reason, it is important to find tools and products that can help make your life easier. For this reason, I thought it might be helpful to develop a blog series that highlighted two products in each article to give small business owners insight into tools and products that are out there to help them in their business; as well as provide some comments on the best ways to use them within your business.
This is the first blog in a series where we will highlight 2 tools or products to help you in your business.
Feedly - News Aggregator
Feedly is a news aggregator which will help you in finding content to share on your Social Media platforms. As of now the tool is a free in the cloud tool which can be accessed directly, added as an app within Chrome, or is available as mobile application. Most tools that start out free usually maintain a free version and then add features for a premium version down the road.
Within Feedly, you are able to select blogs and online news articles to pull content which can then be organized by topic. Once you have completed this exercise, you can then log into Feedly from your desktop or mobile device where you will now find it will be populated with feeds from your selected content. You are not free to look through the content by title and choose which articles are interesting to read. Within Feedly you can read the article and share directly to your Social Media Platforms or to Bufferapp or even Hootsuite. You can also mark them to save in order to look at again.
Using this tool to aggregate content can save you a significant amount of time if you are doing your own Social Media posting. All of your content is delivered to one tool and can then be shared versus searching the internet for interesting articles. I use this tool to aggregate all relevant content that I do not generate myself to share.
There is a free version of the service which will allow you to create a set number of forms and allow a certain number of respondents monthly. The premium services are very cost effective and provide you with a lot of functionality such as support for PayPal, SSL security, templates, and mobile forms.
I not only use this product to create forms for my website and Social Media, I have also used the product to create/develop surveys and quizzes for my students that I teach at a local college.
RK Fischer & Associates