In order to grow the business, it is important to choose the right direct marketing and lead generation programs.  The direct marketing channels that you choose to implement will vary depending on your target market.  For example, certain marketing campaigns can not be implemented in B2C marketing due to restrictions such as Do Not Call Lists, but are perfectly acceptable in B2B marketing. 

There are many options to choose from for direct marketing campaigns and there are different costs and returns on investment for each one.  Different direct marketing options include:

• Direct mail campaigns
• Email or Fax campaigns
• Voice (Inbound/Outbound IVR)
• Couponing
• Telemarketing
• Advertising

In additon, there are various other lead generation programs that can be used help in marketing your product and services that you can incorporate into your marketing plan.

• Event marketing such as trade shows and conferences
• Referral programs where commission is paid for leads
• Webinars that you host by yourself or with partners
• Promotions you offer

Goal of Service 

• The goal of this service is to aid a start-up or small business in selecting the direct marketing and lead generation programs that are best suited for their business, products, and services and will give them the greatest return for their marketing budget.

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